*Based on Wella Master Brand USD sales on the 2024 Salon Hair Care Study for the hair coloring products category published by Kline 1. Instrumental test vs. leading global competitors. 2. BlondorPlex 9 + BlondorPlex n°2, vs. BlondorPlex 9 alone. NEW BLONDORPLEX 9 WITH BUILT-IN METAL PURIFIER 2 UNBEATABLE CLEAN LIFT. UP TO 97% LESS BREAKAGE 1
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